Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks

“I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.”—Snoop Dogg

Armed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand.